Join us for this live, in person learning session on Friday, Oct. 2, from 1:00 - 5:00 pm and Saturday, Oct. 3, from 8:00 am - 3:00 pm (ET) at APTA Centennial Center in Alexandria, VA.

To enhance this dynamic learning experience, we’ve set up a discussion board for all participants. Since this session includes live interaction, you can use the board to ask questions, exchange ideas, and let the speaker(s) know which topics matter most to you. Feel free to post comments or questions whenever they arise.

Key features:

• Format: Live, Synchronous, interactive format
• Cost:
• $599 PT/PTA members
• $799 Non-members
• Earn CEU: 1.0 (10 contact hours)

Course Description: 

Stop choosing between being a great clinician and a savvy business professional. Most Physical Therapy education focuses on the how of treatment, but rarely the why or how of the business structures that support it. Whether you are a student, a seasoned PT or PTA, or an aspiring clinic owner, this APTA Master Class is designed to bridge the gap between clinical excellence and operational success.

Led by a diverse panel of physical therapy leaders, this two-day intensive will pull back the curtain on how different models "get it done." We’ll dive deep into marketing, payment structures, operations, and the art of professional development.

Join us to learn how a healthy bottom line isn't just a goal, it’s the vehicle that allows you to deliver the care your patients deserve.

Course Objectives: At the conclusion of this session, participants will be able to:

• Identify key revenue drivers across multiple physical therapy business models
• Compare how different models structure billing and value creation
• Analyze how patient experience reflects and reinforces the underlying business model
• Recognize the importance of business literacy in advocating for one’s career and professional growth
• Engage in interactive group discussions to apply concepts to real‑world scenarios

Course Instructions

1. Click on the Contents tab to watch the course recording.
2. Click the Take Quiz button to complete the assessment. Learners will have 3 attempts to pass and must answer at least 70% of questions correctly.
3. Click Fill Out Survey under the Evaluation listing to provide valuable course feedback. Scroll down on all questions as there may be answer options that expand past the size of the window.
4. Click the View/Print Your Certificate button under the Certificate listing. You can view/print your certificate at any time by visiting the APTA Learning Center and clicking the CEU Certificate/Transcript link on the left-hand side of the page. 

Need Assistance?

For assistance logging in, accessing activities, claiming credit, or for other questions or concerns, please e-mail learningcenter@apta.org. 

I understand that this onsite event may involve physical, technical, or hands‑on activities that carry inherent risks, and I voluntarily assume all risks of injury, property damage, or other loss. To the fullest extent permitted by law, I release and hold harmless the event host, instructors, organizers, facility owners, and their employees, agents, and representatives from any liability arising from my participation. I agree to follow all instructions and safety guidelines and accept responsibility for my own actions. I confirm that I am physically and mentally able to participate and will disclose any condition that may affect my safety. In an emergency, I authorize the host to seek medical assistance on my behalf and understand I am responsible for related costs. By participating, I confirm that I have read, understand, and agree to this waiver and release of liability.

Photographic Disclaimer - I understand that I may be photographed and/or audio/video recorded during an APTA event. By registering for an APTA event, I hereby grant APTA the irrevocable right, permission, and license to take photos and/or audio/video record me at this event and publish, reproduce, and otherwise use the photos and audio/video recordings in all forms and media for educational, trade, web, advertising, and all other lawful purposes without compensation. I release APTA from all forms of claims and liability related to my photo and audio/video recording. I agree that the photos and audio/video recordings shall be the sole property of APTA, and I grant, assign, and transfer to APTA all necessary rights to that effect.